Pay It Forward

Since 2011, Fallon Toyota has been committed to giving back to the communities we serve through our Pay It Forward program.

With every vehicle sold, $50 is donated to a local nonprofit chosen by the customer. Over the years, those individual donations have added up to more than $575,000 donated back into Northern Nevada communities.

From youth programs and athletics to senior services, community organizations and local nonprofits, Pay It Forward helps turn every vehicle purchase into an opportunity to make a difference.

When you shop at Fallon Toyota, you’re not just buying a vehicle, you’re helping give back to the community we call home.

2025 Recipients